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Lead Generation Resource
Center Services CTC Membership
Our mission is to provide advisory services to members in the
following areas; identifying new business opportunities, searching out and
qualifying customer prospects and business partners, design, production and
implementation of marketing programs to meet the goals of your business
strategy.
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Marketing Resource Links
1.
Advertising Age's Business Marketing Online
Website of business-to-business marketing. You can find a list of the top
100 business-to-business advertisers here, and news updated daily.
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3.
b2bmarketer.org
Online community designed exclusively for business-to-business marketers.
Includes articles, bulletin boards, and industry links.
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4.
B2BToday.com: B2B Advertising and Marketing
Links to companies offering a variety of B2B advertising- and
marketing-related programs and services.
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5.
Business Marketing Association: Resource Library
B2B-specific educational center offers members access to white papers,
industry surveys, and an online newsletter. Marketing resource links and
conference listings are available to all.
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6.
ClickZ: B2B Marketing
Collection of feature articles focusing on a variety of aspects of B2B
marketing.
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7.
Delphi: Using the Internet to Enhance Business to Business Marketing
"The following are some of the common points to keep in mind when doing
business to business marketing over the Internet."
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8.
E-Commerce Times: More Glitter Than Gold in B2B Portals
Are B2Bs on their way out already? Find out in this thought-provoking
article by Mick Brady. (3/16/00)
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9.
Industry Click: Using Viral Marketing Without Causing an Outbreak
"Viral marketing. It sounds positively dangerous...and many marketers agree
that it can be, if used unwisely." (1/01)
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10.
Inter@ctive Week: Adsmart Takes on B2B Marketing
"The online advertising network today said it is creating a network of
online sites offering advertising space specifically to help companies reach
corporate customers in particular industry niches." (1/3/00)
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11.
Magnifi
Internet-based and platform independent, Magnifi.net provides users with
secure access to a full complement of global brand-management tools and
marketing assets via an ordinary Web browser.
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12.
Netvention: Business-to-Business Marketing Center
Includes B2B-related headlines, fast stats, research, upcoming events,
books, newsletters, and associations.
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13.
Use of the World Wide Web for B2B Marketing
Report of a market research study carried out in Western Europe.
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Custom Marketing Research
LGRC's marketing research team can help you
implement an effective marketing and or customer satisfaction survey.
Our staff consists of;
Research & Survey Interviewers
Reporting, Coding and Layout
Specialists
Customer & Marketing Research
Analysts
Our marketing research services include;
Strategy Development, Survey Development,
Research Analysis and Survey Reporting
LGRC's research services are powered by
SSM:Strategic Sales & Marketing.
Call the "LGRC Business Development
Hotline" for more information 1-800-334-2305
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